Roth Staffing, parent company of Ultimate Staffing, is on a mission to eliminate hunger. In the spirit of Thanksgiving, and the belief that no child should go hungry, Roth launched a Virtual Food Drive this November. Their efforts resulted in 46,940 meals donated to Share Our Strength’s No Kid Hungry® campaign.
Through social media postings, members of the community were encouraged to donate through Roth’s charity initiative, Purpose:full. Roth recognized that not everyone can contribute financially, so in exchange for a “Like” on Roth’s Facebook page, or a “Share” of their Virtual Food Drive post, Roth agreed to donate 10 meals for each social activity.
The page was liked more than 100 times in the span of 10 days, and the post was shared more than 130 times.
For every donation made through Purpose:full, Roth matched each individual donation, dollar for dollar.
These efforts resulted in a total of 46,940 meals for children in need. This nearly doubles the 47,490 meals that had been donated throughout the year through the company’s Purpose:full website, for a grand total of 94,430 meals so far in 2015.