Staci Johnson, VP of Marketing at Roth Staffing Companies (parent company of Ultimate), has been selected as Vice Chair of the Marketing Subcommittee for the American Staffing Association. The ASA Subcommittee supports the organization’s mission and strategic initiative to promote the industry through effective programs of public communication.
The American Staffing Association is the national trade association representing the $130-billion U.S. staffing, recruiting, and workforce solutions industry. The ASA is the voice of the industry. The organization promotes and protects the interest of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices.
Currently, the ASA depends on several subcommittees dedicated to various aspects of the staffing industry including: Social Responsibility, Education and Certification, Industry Information, Marketing, Leadership Awards, Membership, Nominating, Political Action, Public Relations, Safety, Workers’ Compensation, and Promoting the Profession.
Each subcommittee advises ASA on how the association can promote a positive image of the staffing industry as a strategic workforce partner to U.S. businesses through industry marketing programs. It serves as a forum for the exchange of ideas among committee members in support of ASA industry marketing goals and regarding particular challenges facing the industry. The subcommittee is made up of a select group of executive level marketing leaders from staffing companies of all sizes who work together in support of the ASA mission and its strategic initiatives.
The Marketing Subcommittee meets quarterly and breaks into smaller working groups monthly to discuss strategies that will help the ASA better promote the industry as a whole and create deliverables that will help individual staffing firms be more successful in communicating to job seekers and business customers.
Staci will serve alongside the Subcommittee’s Chair Andrea Edwards, VP of Marketing for Staffmark.
“At Roth Staffing Companies, we truly believe that the staffing industry provides a platform for us to impact the lives of others,” says Staci Johnson, “we make life better for the people we serve. It is an honor to work with this esteemed group of marketing executives and support the efforts of the ASA. Together we can better communicate the ways in which our industry can do good things for others.”
Johnson was also selected as the 2015 Marketing Executive of the Year by the American Business Awards and was recently asked to serve as this year’s Chair of the “Live Events” Judging Committee for the 2016 Stevie Awards. In 2015, she won the Gold Stevie Award recognizing the work and success her marketing team has accomplished within the staffing industry through campaigns, website creation, digital marketing, social media, live events, virtual events, public relations, newsletters, and branding.
About Roth Staffing
Roth Staffing Companies is one of the largest privately-held staffing companies in the country, operating from more than 100 locations in 20 states and the District of Columbia via six specialized business lines: Ultimate Staffing Services, the 11th largest office/clerical staffing company in the country, Ledgent Finance & Accounting, Adams & Martin Group (legal staffing), Ledgent Technology & Engineering, and affiliates Ultimate Locum Tenens and About Talent (a workforce solutions company).
Roth Companies stands as the only firm in the industry ever ranked #1 on the Inc. 500 list of fastest-growing, privately-owned companies, and is the only one to receive all of the industry’s most prestigious honors in a single year, accomplishing this feat for two consecutive years. The organization is consistently ranked among the 50 largest staffing companies in the country.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.